ADVANCED TYPOGRAPHY TASK 2 (A) | KEY ARTWORK / TASK 2 (B) | COLLATERAL
ADVANCED TYPOGRAPHY TASK 2 (A) | KEY ARTWORK / TASK 2 (B) | COLLATERAL
21.9.2022 - 12.10.2022 (Week 4 - Week 7)
Er Xin Ru (Melanie) | 0354939
Bachelor Of Design (Hons) In Creative Media | Taylor's University
Task 2 (A) - Key Artwork, Task 2 (B) - CollateralINSTRUCTIONS
Outline of this Project
This main artwork is both a wordmark/lettering and an artwork. It is used as a wordmark/lettering to identify an event/person, but it is also used as artwork to adorn a lapel pin/T-shirt/poster (collateral). The main artwork can be broken into constituent forms to create bright patterns that retain and increase the visual identity. Use your first name or the name of your pet. You can use your initials (EF), your first name (Edward), or your pet name for this activity (Teddy). Investigate and compose as many permutations and combinations of these initials as you can. The final key artwork must be a simple, elegant solution that leads to a functioning and communicable key artwork.
PROCESS OF WORK
I was decided to use my name "MEXR" which is short form of "Melanie Er Xin Ru". I think it is meaning to me as i think its represented myself.
MY FIRST DRAFT
As I actually still lost about the brief, there are some mistake as I think that I should design what I like for as I've dream to become a Singer others I would like to do. After receive Mr.Vinod feedback, I decided to redo agian which for this design it was to special that it cannot see obviously the word is "MEXR".
Fig 1 - Design of my first draft 5.10.2022
Fig 2 - Design of my first draft 5.10.2022
Fig 3 - Design of my first draft 5.10.2022
Fig 4 - Design of my first draft 5.10.2022
Fig 5 - Design of my first draft 5.10.2022
REDESING/ REFINALIZE
After getting feedback, I refinalize again for my name "MELEXR" in more simplicity feels. I decided to design it which the font look 3D feels as I love the style of Y2K Style, Cyberpunk Sci-fi & Futurism style. I've do some research on a K-POP Girls group named "AESPA" as I love their concept so much.
Aespa K-POP Girl group
Fig 6 - Aespa KPOP as reference 12.10.2022
Fig 7 - Aespa KPOP as reference 12.10.2022
Fig 8 - Aespa KPOP as reference 12.10.2022
Next, I decided to use the Simply Feels style of words of my name design "MELEXR" - Y2K Style, Cyberpunk Sci-fi & Futurism. I designed it to have the 3D sense of the typefaces so that when I added the colour and effects, it turned out more perfectly great with the darker background that I desired. I believe that if I modify the colours or effects, it will still come out perfectly nice and match for all of it. It will not be restricted to a single usage, and there may be more potential to exploration.
My Name Design Typefaces “Melexr”
Cyberpunk Sci-fi, Y2K mixture of Futurism
What I love is to keep exploring and to try out different styles of myself, which I decided to design my style in Black and the concept is Cyberpunk Sci-fi, Y2K mixture of Futurism which what I love of the trend style now. I decided to make it simple easy to see as can straight to recognise which what "MELEXR" represented, yet I did also put my photo as confident of myself.
Full name is too long and I decided to use "MELEXR".Cyberpunk Sci-fi, Y2K mixture of Futurism
What I love is to keep exploring and to try out different styles of myself, which I decided to design my style in Black and the concept is Cyberpunk Sci-fi, Y2K mixture of Futurism which what I love of the trend style now. I decided to make it simple easy to see as can straight to recognise which what "MELEXR" represented, yet I did also put my photo as confident of myself.
Fig 8 - Exploration and design the fonts - 12.10.2022
Fig 9 - Exploration and design the fonts - 12.10.2022
Fig 10 - Exploration on fonts colour and effects - 12.10.2022
Fig 11 - Design the fonts and put white line on the borders to
make it have 3D feels - 12.10.2022
Fig 12 - Design the fonts and put white line on the borders to
make it have 3D feels - 12.10.2022
Fig 13 - Add the colour, elements and effects to make the font
look more interesting - 12.10.2022
Fig 14 - Add the colour, elements and effects to make the font
look more interesting - 12.10.2022
TASK 2 (B) / COLLATERAL
Project Outline
The task is to animated key artwork, a t-shirt, a lapel pin, an Instagram account, and a brand around the key artwork. Before moving on producing the and other collateral material, like the t-shirt, lapel pin, and lastly an Instagram account, we need work on the animated key artwork and refine the results. The output must be the result of in-depth research and convey the intended message and mood established by the key artwork and its function both visually and textually.
The task is to animated key artwork, a t-shirt, a lapel pin, an Instagram account, and a brand around the key artwork. Before moving on producing the and other collateral material, like the t-shirt, lapel pin, and lastly an Instagram account, we need work on the animated key artwork and refine the results. The output must be the result of in-depth research and convey the intended message and mood established by the key artwork and its function both visually and textually.
INSTAGRAM
After completed my name design typefaces "MELEXR", I move forward to design my instagram profile and the design I choose is mixture the style of Y2K Style, Cyberpunk Sci-fi & Futurism. I choose the colour of black as it was one of my favourite colour.
I mockup my name design typefaces on the CD album, Spotify music, Social media post on instagram and different products like totebag, keychain, concert ticket etc as well. I think it match so well and I like it so much. Everything looks cool and match all of the combinations.
Here are my instagram link here : https://www.instagram.com/melexr_/
My Name Design Typefaces “Melexr”
Cyberpunk Sci-fi, Y2K mixture of Futurism
What I love is to keep exploring and to try out different styles of myself, which I decided to design my style in Black and the concept is Cyberpunk Sci-fi, Y2K mixture of Futurism which what I love of the trend style now. I decided to make it simple easy to see as can straight to recognise which what "MELEXR" represented, yet I did also put my photo as confident of myself.
Cyberpunk Sci-fi, Y2K mixture of Futurism
What I love is to keep exploring and to try out different styles of myself, which I decided to design my style in Black and the concept is Cyberpunk Sci-fi, Y2K mixture of Futurism which what I love of the trend style now. I decided to make it simple easy to see as can straight to recognise which what "MELEXR" represented, yet I did also put my photo as confident of myself.
Why there are those elements like Music Album, Spotify, Social Media & Movie ticket etc which I dream about myself becoming a Singer. I also wish to accomplish in my life, this is what I passionate and love about.
Fig 15 - Instagram 9 grid post with my name design
typefaces in Phone view - 19.10.2022
Fig 16 - Instagram 9 grid post with my name design
typefaces in Laptop view - 19.10.2022
Fig 17 -1st grid post with my name design
typefaces (Phone) - 19.10.2022
Fig 18 -2nd grid post with my name design
typefaces (Music Album) - 19.10.2022
Fig 19 -3rd grid post with my name design
typefaces (Camera) - 19.10.2022
Fig 20 - 4th grid post with my name design
typefaces (Spotify) - 19.10.2022
Fig 21 - 5th grid post with my name design
typefaces (Poster of my picture) - 19.10.2022
Fig 22 - 6th grid post with my name design
typefaces (Insta Socia Media Post) - 19.10.2022
Fig 23 - 7th grid post with my name design
typefaces (Video Tape) - 19.10.2022
Fig 24 - 8th grid post with my name design
typefaces (Concert ticket, Tote Bag,
Keychain, Cardholders etc) - 19.10.2022
Fig 25 - 9th grid post with my name design
typefaces (TV) - 19.10.2022
ANIMATION VIDEO
For animation video, I decided to choose simple animation. I use Adobe Illustrator and Photoshop to complete my animation step by step.
Youtube URL: https://youtube.com/shorts/pjtGxs-gGLc?feature=share
Progress of my Animation Work
Fig 26 - Total of 63 art board created Adobe Illustrator 19.10.2022
Fig 27 - Total of 63 art board used 19.10.2022
Fig 28 - Total of 63 art board used 19.10.2022
Fig 29 - First row of animation 19.10.2022
Fig 30 - First row of animation 19.10.2022
Fig 31 - Second row of animation 19.10.2022
Fig 32 - Third row of animation 19.10.2022
Fig 34 - Fourth row of animation 19.10.2022
Fig 35 - Fifth row of animation 19.10.2022
Fig 36 - Last row of animation 19.10.2022
After that, I download all of the files at Adobe Illustrator and put in inside of Photoshop. Timeline was shown as how I do my animation. But there were problem with my PS as for the last 2 picture was shown but everything were still completed perfectly.
Fig 37 - Open Files into photoshop 19.10.2022
Fig 38 - Timeline in photoshop of animation 19.10.2022
Fig 39- Timeline in photoshop of animation 19.10.2022
Fig 40 - Timeline in photoshop of animation 19.10.2022
Fig 41 - Timeline in photoshop of animation 19.10.2022
Fig 42 - Final Animation 19.10.2022
Youtube URL: https://youtube.com/shorts/pjtGxs-gGLc?feature=share
Final Animation Youtube
FINAL SUBMISSION
Animation
Youtube URL: https://youtube.com/shorts/pjtGxs-gGLc?feature=share
Final Animation Youtube
My name Typefaces "MELEXR"
Fig 1 - Task 2 (A) | Name Design Typefaces Key Artwork Final Outcome |
Black & White 4.11.2022
Fig 2 - Task 2 (A) | Name Design Typefaces Key Artwork Final Outcome |
Colour & Effect 4.11.2022
Instagram URL: https://www.instagram.com/melexr_/
Fig 5 - Task 2 (B) | Instagram Final Outcome JPEG Laptop View 4.11.2022
Fig 6 - Task 2 (B) | Instagram Final Outcome JPEG Phone View 4.11.2022
Instagram URL: https://www.instagram.com/melexr_/
FEEDBACK
Week 7:
General feedback: The design and font is interesting.
Specific feedback: It is not specific enough as when first sight seeing doesn't know that it is my name of “MEXR”
Week 8: No Feedback (Independent Learning Week)
Week 9:
General feedback: Finalizing and change it to "MELEXR" on the colour and effect, Typefaces is interesting but there are space to be more simplify
Specific feedback: There are more space to improve on
Week 10:
General feedback: I did not show on fully progress as i was not satisfied on my previously design, i was decided to redo it again
Specific feedback: I do learn and listen to what Mr.Vinod comments on the others, as I try to adapt it to my design. Being more creative and Simplified as well.
Week 7:
General feedback: The design and font is interesting.
Specific feedback: It is not specific enough as when first sight seeing doesn't know that it is my name of “MEXR”
Week 8: No Feedback (Independent Learning Week)
Week 9:
General feedback:
Specific feedback:
Week 10:
General feedback: I did not show on fully progress as i was not satisfied on my previously design, i was decided to redo it again
Specific feedback: I do learn and listen to what Mr.Vinod comments on the others, as I try to adapt it to my design. Being more creative and Simplified as well.REFLECTIONS
Experience
I had the chance to research on my typeface name logo design and branding as well as learn about typography as part of this assignment. I'm especially interested in creating logos, which include to brand it out on social media and it is interesting.
Observation
The possibility of working on assignments with little limitations might make things enjoyable, but they can also be also challenging to me too . Especially while creating the typefaces that I need to be creative and be special and meaning for what am I doing for. When I design something and then later, after some time has passed, I look back at the design, it looks really bad that I always wanted my design to looked speciality that represent me much and not disappointment.
Findings
I've discovered that it's important for a logo design to be easy to remember when first sight of looking, simplify and creative is so important when it comes to match for everything. Being innovative to create a total new design that represents myself is challenging as there are too many possibility. As for this task, I did learned and know about myself too.
FURTHER READING
Week 7: Typography of System Design
Author: Kimberly Elam
Fig 1 Book Cover - Typography of System Design (31/8/2022)
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions.
Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Week 8: The Art of Type and Typography
Author: Mary Jo Krysinski
Fig 2 Book Cover - The art of Type & Typography
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard ― InDesign ― for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work.
Week 9: Typography Essentials
Author: Ina Saltz
Fig 3 Book Cover - Typography Essentials
Typography Essentials: 100 Design Principles for Working with TypeTypography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.
Week 10: Advanced Typography: From Knowledge to Mastery
Author: Richard Hunt
Fig 1.3 Book Cover - Advanced typography
Advanced Typography: From Knowledge to MasteryIn Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical, and psychological systems with a broad range of applications and audience of type today. From the challenges of designing across media and cultures, to typing as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
Fig 1 Book Cover - Typography of System Design (31/8/2022)
Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
Week 8:
Fig 2 Book Cover - The art of Type & Typography
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard ― InDesign ― for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work.
Week 9:
Typography EssentialsAuthor: Ina Saltz
Fig 3 Book Cover - Typography Essentials
Typography Essentials: 100 Design Principles for Working with TypeTypography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.
Week 10:
Advanced Typography: From Knowledge to Mastery
Author: Richard Hunt
Author: Richard Hunt
Fig 1.3 Book Cover - Advanced typography
Advanced Typography: From Knowledge to Mastery
In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical, and psychological systems with a broad range of applications and audience of type today. From the challenges of designing across media and cultures, to typing as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
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