INTERCULTURAL DESIGN 1 - PROPOSAL | DATA COLLECTION

January 13, 2023

INTERCULTURAL DESIGN 1 - PROPOSAL | DATA COLLECTION | FINAL PROJECT

9.1.2023 - 3.3.2023 (Week 1 - Week 7)

Er Xin Ru (Melanie) | 0354939
Bachelor Of Design (Hons) In Creative Media | Taylor's University
Subject: GCD 61304 - Intercultural Design

LECTURE SLIDES - (WEEK 1)

INSTRUCTIONS

PROPOSAL | DATA COLLECTION | FINAL PROJECT

WEEK 1

In the first day of class, we were introduced to what this module is about and what are the projects to be done. From there, we learned that the theme is following as we have Japan group and Non-Japan group. Since I'm in the Japan group, I choose my teammates which is also in Japan group too. we were going to find groups members of 6 with members in different semesters and courses. I'm grouping with Sheryl, Shin er, Wai fern ( x3 BDCM) and Winnie + Wei Jun (x2 Fashion Design).

The first project is a proposal, in which we need to come up with a 200 word description defining and interpreting the theme relating to the culture of our study trip, in which it is Japan for out group. We also needed ideas of what we intend to do that relate to the theme as well as the aspects of Japanese culture. As a group, we started to have a meeting and going to think about our topic and listing down the aspects of Japanese culture, and see where we can go from there.

TEAM INFO

Class commence every Tuesday, 2-6pm at Lecture Theatre 2 (LT2). NO ONLINE CLASSES

GROUP LISTING: https://docs.google.com/spreadsheets/d/1bBE5oabHvEsy-Lt_a4P2u35uS0KJztbCuE4owZamcws/edit?usp=sharing

LECTURE SLIDE: https://docs.google.com/presentation/d/1dJeEm-_KPhrC6cSBN7_hRgakzi-wuFsnWsgvi3ZaE4c/edit?usp=sharing

In the next few days, we started by individually conducted our own research and brainstormed some ideas. Then, we shared our ideas and findings with each other and compiled them into a set of slides. This acts as our first draft of ideas.

Here is a PDF of the proposal in Google Docs which includes a rough draft of what we came up in our first meeting.

After that, we put all the information into slides as it is more presentable. Here are the PDF of the proposal in Google Slides which includes ideas and information of what we came up from our meeting. We distribute parts by 2 person to do 3 different topics which is the

Final 3 idea (for proposal)

1. Tea culture

2. Japanese fashion

3. Japanese cuisine - sushi making & history

After that, our leader will be sending our first proposal to let the lecture to have a look first and after that we will be decide which topic we will be more focusing on.

We received the feedback from Sir which is :

After discussing and conclude with out teammates, here are the next move we are going to work on is:

1. Sushi as our main topic ( need to do more indept research)

2. Need to come out with 3 ideas to develop sushi

3. After developing ideas, we need to come out with 3 sketches of the idea

Next, we divide the 3 sketches ideas which are related to Sushi as Sir give us the feedbacks and we are ready to work towards this topics with more deeper research and explorations. Parts was divided by 2 persons in one topics which is:

Idea 1 (Malaysian crossover Japanese)

1. Sherly

2. Wei Jun

Idea 2 (Type of sushi, Packaing Design)

1. Winnie

2. Wai Fern

Idea 3 (Sushi Custom)

1. Melanie

2. Shin Er

Below is the PDF of our new outcome with 3 different Ideas and Sketches.

This is our second Final Version for 3 different Ideas and Sketches, as we add our rationale and more details about it to make our proposal more complete.

Here are our Final Version Proposal - 3 different Ideas and Sketches

After the presentation, Miss Anis comment about the ideas of combination the Packaging and Sushi customs/infographic will be interesting instead focusing in the Sushi itself. So we will be following the ideas and feedback given.

We do have a meeting after it to discuss and also plan for the Tokyo trip as where we wanted to go for our Data Collection. Here is what we plan to go:

Tokyo Trip Planning (6.2.2023 - 11.2.2023)

Day 1 (6.2.2023)

Klia to Tokyo Haneda airport

Day 2 (7.2.2023)
Sensoji temple
Asakusa street
Asakusa sushi ken - Sushi restaurant
Tokyo skytree

Day 3 (8.2.2023)
Teamlab
Odaiba

Day 4 (9.2.2023)
Tokyo Midtown
21 21 design sight
Mori Art Museum
Roppongi
Hie Shrine
Tokyo Tower

Day 5 (10.2.2023)
Shibuya
Akihabara
Shibuya

Day 6 (11.2.2023)
Asakusa

Tokyo Trip Reflection | Pictures and the experience in Tokyo

Link : Blog 2 | https://melanieerdesigner.blogspot.com/2023/02/intercultural-design-2-study-field.html

DATA COLLECTION SUBMISSION

Here are our Slides of what we have did for our Data Collection in Tokyo for the 6 days, and here are our overall conclusion

As After observing Japanese packaging and sushi packaging, we can conclude that :

Japanese element patterns is present in gift wrapping
The souvenir gifts are wrapped in fabric or paper
Bright colours are used in Japanese packaging
Japanese packaging are polygon shaped

From the data collected, we will incorporate Japanese patterns and elements of Japanese and sushi packaging into our final outcome.

By using the data collected, we would like to create a packaging that incorporate Japanese packaging design elements such as patterns, different style of packaging, materials used and colours into Malaysia packaging.

Sir did give us feedback and we decided on substitude our main topic with something related to malaysian and here are what we think of that related and more focus

Packaging

Malaysia kuih

Batik Elements

Combinations with Malaysia and Japan Elements

After that we decided to split into 3 groups for outcome such as

branding - brand and maybe thank you cards/ branding collateral also work on the final A1 poster
patterns - work together with packaging team
packaging design - work on the template and how it overall look

Here are the division

Branding - brand and maybe thank you cards/ branding collateral also work on the final A1 poster

1. Melanie
2. Shin Er

Patterns - work together with packaging team
1. Sherly
2. Wei Jun

Packaging design - work on the template and how it overall look
1. Wai Fern
2. Winnie

For my part, we decided to come out with Sketches of design and ideas for such as