MINOR PROJECT - AVATAR CREATION
MINOR PROJECT - AVATAR CREATION
WEEK 2 7/9/2023 - WEEK 17 13/9/2023
2. Survey Questionnaire Google Form:
Competitors comparison & Analysis
Stage 1: Pre-Launch
Mat Oyen Check in with Celebrities : with Local Girl Band Group (DOLLA)
Mat Oyen Check in cafes - more in google drive
Initially, opting for a Virtual Avatar - Mat-Oyen was not my initial preference. However, considering the new challenges it presented, despite being challenging initially, I am ultimately glad that I chose it as my Minor project. It turned out to be a unique and different experience!
29.8.2023 - 1.12.2023 (Week 1 - Week 7)
Er Xin Ru (Melanie) | 0354939
Bachelor Of Design (Hons) In Creative Media | Taylor's University
Subject: PRJ62204 - Minor Project
INSTRUCTIONS
Google Drive Link File
Introductions of the module information and to choose our topic that are given in the briefing.
Here are my finals group teammates (Group8) and also the topic I've choose is AVATAR CREATIONS
After that, we have a meeting with our lecturer and also other team always well that are doing the same in AVATAR CREATION talking about our ongoing projects and that we can either work on ViYA or Mat Oyen. In the end, we choose MAT OYEN.
Every of the team members was incharge of their own boards and parts. Here are my research and also parts that I've presented to our lecturer tgt with teammates in class after making appointment.
Mat Oyen Progression and Final Outcome
1. Miro Board Link:
2. Consultation Log & Reflections
3. Gantt Chart Link:
https://docs.google.com/spreadsheets/d/1hRRkJBsxSn9jdXeTTy8qWfCzHNTaiC9yEZMmn7RiNMI/edit?usp=sharing
Gantt Chart Pdf
4. Survey Questionnaire Google Form:
5. Proposal Slides:
1st Attempt : Presentation
1st Attempt : Presentation Pdf
Final Presentation Slides
5. Google Drive (Mockup and design):
1. Contextual Research & Contextual Research Compilation
Team members + Compilation
My contextual research board
1. Replika: Replika is an AI chatbot that serves as a virtual friend for users. It engages in conversations, offers emotional support, and helps users improve their mental well-being.
2. Seraphine: Seraphine is a virtual K-pop star created by Riot Games to promote the game "League of Legends." She has a music career and a dedicated fan base
3.Clydeo the Virtual Pet : adorable, clumsy, loveable rescue pup. Clydeo is from an eccentric family of strays who all have their “thing”, and Clydeo's thing is food! Even though his dog paws mean he can barely hold a wooden spoon, he loves cooking & baking but most importantly - eating.
(Clydeo was the one who is the most similar with Mat-Oyen and I do more research after that)
4. Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, AI-generatedmembers that were created using machine learning, deep fake, and full 3D production technology
This is our description and there are total of 4 sections for interviewee to answer
- Section1 Demographics : 5 Questions
- Section2 Avatar and Podcast Interests : 4 Questions
- Section3 Visual Preferences : 9 Questions
- Section4 Personality & Relatability : 7 Questions
- Section5 Environment Preferences : 4 Questions
- Section6 Mat-Oyen's Content Preferences : 6 Questions
- Section7 Pupetting
- Section8 Brand Collaborations : 4 Questions
Virtual Avatar Creation
Hello, we are a group of students from Taylor's University, studying in the BDCM course. This questionnaire will contribute to our research for a development of a virtual avatar.
This questionnaire is an attempt to find out who the target audience for a virtual avatar, specialising as a host in podcast, would be. The questionnaire is also an attempt to find out what personality and design the avatar should have that will appeal most to the audience, and what content the audience would expect from a virtual avatar.
Here is a brief description of the Avatar we are working on:
Mat-Oyen is a cat avatar who is a host to a podcast. He envies the original Oyen who lives in Zoo Negara.
This questionnaire will only take about 7 minutes of your time.
This questionnaire is an attempt to find out who the target audience for a virtual avatar, specialising as a host in podcast, would be. The questionnaire is also an attempt to find out what personality and design the avatar should have that will appeal most to the audience, and what content the audience would expect from a virtual avatar.
Here is a brief description of the Avatar we are working on:
Mat-Oyen is a cat avatar who is a host to a podcast. He envies the original Oyen who lives in Zoo Negara.
This questionnaire will only take about 7 minutes of your time.
Total of participants : 80+ and after that we gathered the data & surveys.
Survey Question & Data, Compilation
3. Insight Discovery, The Problem Statement, How Might We
Insight Discovery
- 1. Discussing Interesting topics/themes interacting with local celebrities in the podcast room will grab viewers' attention and keep them engaged
- 2. Mat-Oyen can explore other content, rather than just focusing on podcast as his main content.
- 3. Building a comfortable and culturally relevant environment that reflects Malaysian culture enhances Mat-Oyen's potential to create a closer connection with its audience.
The Problem Statement
Cats and Virtual Avatars fans need to be entertained and informed about their lifestyles and daily challenges because it is difficult to find usable advice from relatable virtual avatars.How Might We
- How might we expand Mat-Oyen's content creation beyond podcasting?
- Being active on social media by showing his daily life
- Posting content for IG Reels & Tiktok
- Livestreaming (playing games, interacting with chat real time)
- Attending as guests for events & shows
- ‘Showing up’ at random / casual places
- How might we make the audience take interest in Mat-Oyen's character?
- IG Reels & Tiktok content
- Sharing of Daily Life on Social Media
- Livestream interactions
- Interviews on other shows
This will help them see character in him and grow an interest for him
- How might we create relatable situations or scenes that connects with fans?
- ‘Showing up’ in casual places where the audience would normally hang out at
- Talk about everyday struggles and scenarios during Podcast episodes
- Sharing his Daily Life off camera on social media
Insight Discovery, The Problem Statement, How Might We
4. Customer Journey Map / Launch & Promo Plan
Customer Journey Map
Launch & Promo Plan
Stage 1: Pre-Launch
Google search engine ads - will lead to instagram acc & youtube channel
- Teaser
- 3x ig posts (grid, logo/typo)
- 9x ig posts (grid, 1 full pic)
- 2x fb post (recycle ig post)
- 2x youtube (short video 1- logo animation, short video 2- motion graphic with silhouette)
- 2x tiktok (same as youtube but 16:9)
- Launch
- 3x post for first reveal of Mat-Oyen (ig) (2 posts is logo & bg picture)
- 1x post for first reveal of Mat-Oyen (fb)
- 1x post for first reveal of Mat-Oyen (tiktok)
- 1x short introduction video (youtube)
- 1x Introduction post (profile) of Mat-Oyen
- 1x Character sheet post
- 3x Check In/ ig post
- 3x Check In/ ig story post
- 3xCheck In/ fb post
- 3x Check In/ fb story post
- Ads
- 1x ig story post (repost of intro post)
- 1x fb story post (repost of intro post)
- Interactive ig stories (bg use the introduction post bg but in different colours)
- 3x ig stories for Q&A session (2x per week) & use ig stories to reply to each questions
- Interactive Fb posts
- 3x fb post for Q&A (1x per week) & to reply to comments
Stage 3: Onboarding
- Podcast teaser
- 1x short youtube video
- 1x tiktok video (recycle youtube vid)
- 1x ig story
- 3x ig post
- 1x fb story
- 1x fb post
- Podcast episode release
- ~30 minutes content
- Ig / fb stories
- Scenery / pictures of where Mat-Oyen is at / what is he doing
- Repost cat memes (reels & such)
- Ig reels / fb posts / tiktok videos
- Funny / interesting short moments (<20 secs) from podcast
- Fb OR ig OR Twitch Livestreaming
- Play games
- React to videos
- Interact with real time chat
- Interact with local celebrities / influencers
- Appear on other local celebrities / influencers social media
- Invite them on livestreams
- Interviews & collabs
- Take part in interviews from journalists, other hosts, etc
- Ig / fb stories
- attending concerts, exhibitions, fairs, events
- post daily life pictures/ stories
- Giveaways
- 1x ig post
- 1x ig story (slight animation)
- 1x fb post
- 1x fb story (slight animation)
- Emote packs for messaging platforms
- 1x set emote pack 12 stickers (expressions, actions, etc)
5. Art Directions & Process of Mat-Oyen Showing case/mockup on Social Media
Every of the task was divide by every group member, I was assign to few task and all of the team members work together.
View of Miro Art Direction Moodboard
View of Miro Art Direction Moodboard 1: Miro View
View of Miro Art Direction Moodboard 2: Miro View
1. Colour Palette
Colour Pallete : Retro & bright colours
2. Typeface/Logo (My Part)
Typeface& Logo
1st Attempt/Draft
1st Attempt/Draft : Miro View
1 -1st Attempt/Draft
2 -1st Attempt/Draft : 3D View
Final Logo
Final Logo: Miro View
Final Logo 1
Final Logo 2
Final Logo 3
For final logo, each team member vote to choose which one. The most voted was 2
Final Logo choosen
Logo Animation
1st Attempt/Draft [Total 3]
Google Drive Link: https://drive.google.com/drive/folders/1mj_T4N3Ye3b-s3muosXYwIBAmdE7HqWG
First attempt/ Draft : Logo Animation (Choosen)
Final Logo Animation
Google Drive Link: https://drive.google.com/drive/folders/1durkFBEH6wk__YjI1xjPJr6jN8ceq9VhFinal Logo Animation (Choosen)
3. Teasers & Post
Link:
4. Ig Stories
5. Mat Oyen with Poses - Check in cafes/Celebrities
Mat Oyen with Poses 1
Mat Oyen with Poses 2
Mat Oyen with Poses 3
Mat Oyen with Dolla (Girl Group Celebrities) 1
Mat Oyen with Dolla (Girl Group Celebrities) 2
Mat Oyen Check in with Celebrities : with ViYa (Human Avatars in same companies)
@hello_viya instagram
Mat Oyen with ViYa 1
Mat Oyen with ViYa 2
Mat Oyen Check in cafes 1
Mat Oyen Check in cafes 2
Mat Oyen Check in cafes 3
6. Teaser Graphic Picture Post
Teaser Graphic Picture Post : Miro View
7. Intro Post
Introduction of Mat-Oyen : Miro View
8. Giveaway Post
Giveaway of Mat-Oyen story post : Miro View
9. Coming Soon (Animation Video)
Coming Soon (Animation Video) : Miro View
10. Merchandise & Memes Stickers
Merchandise & Memes Stickers
Memes sticker
Merchandise
FINAL MOCKUP
Mat-Oyen Social Media
IG Post and Stories Mockup
Mat Oyen Ig story and post mockups
REFLECTIONS
Experience, Observation & Findings
So yet today!
I participated in our final presentation meeting today alongside my team members, and I must express my gratitude to our leader, Huixin, and the entire team for delivering an excellent presentation! Following the final presentation, I meticulously compiled all the submissions, including personal E-Blogspot, peer evaluation, consultation log, and reflections, and they are now prepared for submission. The Minor Subject on Avatar Creation presented a challenge as it corresponded with my pre-existing knowledge. However, I am grateful for the invaluable experiences garnered throughout the semester. The sessions with Mr. Mike, Mr. Fariz, Mr. Faizul, and Mr. Yon were enriching, and my involvement in the Mat-Oyen project as an Animal Avatar proved to be especially rewarding. This journey has provided me with a wonderful experience of getting to know and collaborate with my teammates. Thank you!
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